They should have bought a GameCube

I would like to see a Scoble comment on the latest string of news reports about the "XBox killers". Long story short, crazy young men get angry at family members for kicking them out and depriving them of their XBox, so they go on a killing rampage.

Are news headlines such as "Xbox killing suspects denied bond" harmful to the XBox brand? Or does Microsoft believe that any publicity is good publicity?