In conclusion

I can't wrap my head around the last paragraph of this NYT article about Steve Jobs, Pixar, and Apple:

At Pixar, one of Mr. Jobs's masterstrokes has been to emphasize the old-fashioned virtue of compelling storytelling. He wrote to Pixar shareholders in 1997: "It is chiseled in stone at our studio that no amount of technology can ever turn a bad story into a good one." One could add that the same maxim applies to Apple.