Thirty-nine bucks?!

John Gruber:

The central point of Yojimbo, as I see it, is that you can just throw bits of information into it without really thinking much at all. It’s a deceptively simple application...

Yes, indeed. It's so deceptively simple, I have to ask:

What added value does Yojimbo provide over a folder?

If I look at the Yojimbo features list, I don't see a big difference:

• "Effortless to install, learn and use" In the Finder, just hit Apple-Option-N. Training done.
• "Reliable and secure—it’s built using core Mac OS X technologies" Also applies to folders in the Finder.
• "Store almost anything in Yojimbo—text, rich text, images, PDFs, even serial numbers and passwords" Folders can store all of this information too.
• "Location independent access—use .Mac Sync Services and enjoy the same Yojimbo satori at home and at the office" You can sync your data with .Mac in the Finder too. Just keep your data on your iDisk.
• "Organize your information any way that suits your style, from 'everything in one spot' to 'organized to the extreme'" The Finder will let you create subfolders to your heart's content.
• "Instant Spotlight search" Apple-Space. Done.
• "Sync notes via The Missing Sync 3.0 for Windows Mobile" ...ok, you got me there.

Can anyone explain what the big attraction is, beyond syncing with phones using Windows Mobile?

UPDATE: David Simmer says,

The organizational abilities of the program are pretty slick, and I use it every day, all day long. The Quick Input Tab alone makes the program so far beyond folders in convenience that it's laughable to compare them. Not only that, but you can create notes/secure notes from directly within the program, and search through them effortlessly (you'd have to use folders AND spotlight AND notepad to do that from the Finder, and it wouldn't be nearly as convenient). And then there's .Mac syncing... my notes and snippets are automatically synced between all four of my computers, so I have access to the same info no matter which of my Macs I'm using. I don't even know how you would do that from Finder folders.